Until I visited Kennedy Space Center in Florida few years ago, I didn’t appreciate the power of having an organizing goal: landing a person safely on the moon, and getting them back to earth. Having a few people meeting in the hallway or on the street can be valuable, but usually is not. However, if the same group has an organizing goal, magic can happen. Many times the magic is not directed toward the initially-intended goal, but the moon shot goal still has value in providing a reason for people to get together, with a common language and set of ideas. The moon shot goal provides just enough structure for the magic to begin. What is your moon shot goal?